Cornerstone Property

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Elevating your investments

Year

2025

Deliverables

Brand Identity

Project Credits

Creative Director
Sam Del-Prete

Strategy
Sophie Shrimpton

Cornerstone Property WA is a private property investment partner with a focus on high-quality, sustainable returns. Max Vaghella, the founder, was looking to turn his vision into a clear brand strategy and identity that would express four key attributes: impact, stability, trust, and clarity.

For this project I contributed to developing the brand identity, and created a brand guidelines one-pager. I also produced print collateral, including a business card and a capability statement brochure.

The key graphic device is derived from the primary logo mark, inspired by building plans. Its variable angled shapes represent versatility and is a dynamic asset that can adapt to different formats and applications.

Work completed at Athlon (Perth).

Perth, Australia

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